The Dongyan Diaries: Brainstorming

When we got the call that we were going to present concepts for what so many are calling “The Wedding of the Year” we were excited but we also didn’t know what to expect. As our meeting started, all worries went out the door because Dong and Marian were very sincere and professional.

After introductions, we sat down and brainstormed a bit. Being the trailblazer that he is, Dong’s primary direction was that the invite should be something that has not been done before. From that information, and the color palette of red and black, we discussed several concepts ranging from the elegant to the playful.

…from the elegant to the playful (forgive us for the photo quality)

However we found that most of them were indeed nice but were only appealing for their novelty. After some discussion, they chose to go with something more timeless that will then be made distinct by the applied design. The winning concept was a hard-bound trifold pocket folder.

From the beginning, they wanted to feature their love story and with the chosen concept, it takes front and center. The story will quite literally be revealed to you as you open and go through the invitation set. Somehow the look and construction reminds you of a storybook.


The couple and the Printsonalities team at the start of a great journey

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